Did you know that more than half of your online visitors will spend less than 15 seconds on your company website based on information reported by Chartbeat, a data analytics company?1 Accordingly, if you plan on staying in business for any length of time, then you need to find a way to captivate the attention of your viewers very quickly. The following article lists five psychology tips that you can use in order to convert your website traffic into potential sales:
5 Psychology Tips To Convert Website Traffic:
1. Never Underestimate the Importance of the Word “You”. Do not begin your webpage by focusing on yourself or your company because it will be a turn-off to your customers. Any time that you would normally use the word “we” or “I”, see if the term “you” can be used instead.2
2. Use Clustering. The majority of people can only remember around seven pieces of information, (plus or minus two), at a given time. In order to handle this, most people tend to group or “cluster” similar facts together. For example, when people need to recall a large grocery list, they tend to place items in certain categories in order to remember them such as pharmacy, clothing, produce, and dairy. Accordingly, when you create website content, it is important to use this clustering technique. You can group similar topics together by placing bullets or numbered points together or use different sizes of headers. This will make your content much easier to read and faster to recall.1
3. Have a Quick Sign-Up Process. Everyone is in a hurry today because our time is so limited. When allowing customers to sign up at your website, be sure to make the process as quick and as simple as possible. You should only collect the minimum amount of required information and limit your process to one or two steps at the most. Otherwise, your customers may decide to abruptly leave your website.2
4. Throw Out the Anchor. Customers often base their purchasing decisions on the first piece of information that they receive. Anchoring is very important especially if you are running a sale. You should clearly state the regular price of the item, (which is known as “setting” the anchor), and then list the sale price right next to it. In addition, you may want to consider explaining to your customers the actual percentage off that they will receive with their purchase.
5. Capitalize on the Baader-Meinhof Phenomenon. Have you ever bought a new car and then all of a sudden you started seeing the same type of car at every traffic light or intersection? This is known as the Baader-Meinhof Phenomenon. Using this same type of effect into your marketing plan is incredibly important. When a customer begins to notice your particular brand by exploring your website, you will want to ensure that they seem to see your product “everywhere”. You can enhance the chances that people will convert to your product by sending them personal emails and retargeting ads that are based on their purchasing habits.1
We all live in a very fast-paced world and are always looking for shortcuts that make our lives a little easier. Although the internet is a very competitive online marketplace, psychology tools such as these can possibly help you land additional online sales by saving your customers time and grabbing their undivided attention.